January 12, 2019


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Why did I delete my Facebook page?

I know that some of you just read that and may think I am crazy.

Trust me, I am not.

Others may have just read that line and wondered…

Should I delete my Facebook page?

Probably not.

So why did I? We will get to that in a minute but first…

I did not delete my personal profile, just my page.

Why Did I Delete My Facebook Page

The first reason I deleted my Facebook page was due to my hatred of doing things half way.

After paying attention to my communities that hang out on my Facebook profile, helping those who follow me on LinkedIn and building tons of video content on YouTube for Sprocket Talk & Wayfinding Growth, I find that my time is limited.

So, guess what fell to the way side?

My Facebook page focused on HubSpot content and professional speaking.

I would go weeks without posting anything and it always frustrated me.

Why Didn’t I delete It My Facebook Page Sooner?

I have a problem! LOL

That is at least the simplest way I can explain it.

For the longest time I have felt that I need to be everywhere doing everything.

Not anymore.

In 2019 my major focus is to be well, more focused. If you look at my new goals board, you can quickly see where I am trying to head.

If I want to get there, I have to close some of the side-roads and stay on the highway to success. My Facebook page had become a side road.

What Other Reasons Were At Play?

The second major reason I deleted my Facebook page was because I want people to know the real me.

I want them to see me on stage, on vacation, with my kids, what I read, what I think. I want to build an intimate community of people. The place that this is happening, my Facebook profile.

So, I had to stop and ask myself…

Why recreate the wheel?

Or why duplicate what I am saying?

Both of those quickly sounded stupid to me.

Then I asked myself, what is the major reason most have a page vs a profile. Two thoughts came to mind.

  1. The number of connections you can have.
  2. Doing ads on Facebook.

So my thoughts on those?

  1. If you think back to earlier in this conversation, I said I wanted an intimate community of people. If I ever get to 5,000 people, I am going to have one heck of a job keeping the conversations intimate. I honestly don’t ever see my community growing that large and if it does, there will probably be a better reason for a GBT Private Facebook group.
  2. I just don’t plan on running ads on Facebook any time soon. I am going to be doubling down on helpful video content to sell my self. Don’t get me wrong. I love Facebook ads and for many of our clients they are MONEY! They just don’t fit in my strategy right now.

So, I totally get you may read this and think “Dang, that dude is crazy”.

I get it but, that brings me to my final reason for deleting my Facebook page.

I, “You” always have to do what feels right to ourselves.

I have found that so far over my career if I think with my heart and feel with my mind, it leads me in a right direction.

What I could not do anymore is have a crappy place online that did not represent who i am only because someone might think I am crazy for deleting it.

What About Your Facebook Page?

I don’t know.

But, is it or other platforms something you should think about deleting?

Is your Twitter still a positive return on investment of your time? what about Instagram or Pinterest? When is that last time you actually stooped doing “posting” to measure and do some strategic thinking for the future?

What are your thoughts? Let me know!

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