Remember, people do business with those they know, like, and trust.
Our guest today is George Thomas. He works for The Sales Lion, a consulting company for people in the marketing and sales space. George works with Marcus Sheridan, who also came here on the podcast where he spoke to us about the concept of how sales reps need to be smarketers. Essentially, you have to be both a sales rep and a marketer in today’s economy. And what best way to do that than by tapping into the power of videos.