This event was like opening a can of cold ginger ale while skydiving…
The HIT workshop was helpful in clarifying how inbound principles specifically apply to our business and processes. It was also helpful in giving us permission to think outside the box and break some of the traditional “rules” so that we can customize our approach to best serve our customers.
Many of these tweaks were nuances that we easily could have overlooked, but George was skilled at drawing those insights out. The workshop also gave us specific and practical next steps for getting the most out of HubSpot that I’m confident will improve the return we get on our marketing and improve the way we quantify that return.