Your HubSpot success story starts right here, right now.

George B. Thomas and the team have done an excellent job helping our team at Sound Financial understand the value and power of Personas.

At first, we kept using old-school-vernacular and trying to wedge that into a digital marketing understanding. It didn’t fit very well – and this was after reading, studying, and getting what I thought was a solid education. So, George and the team re-educated and guided us into a new Persona understanding.

The new Persona understanding helped us better align our internal team’s understanding of our external strategies. We thought we were on the same page, but we found places where we were not.

Creating solid Personas helped define what we were already good at, then led to developing a strong content strategy.

Before, our content strategy was at the mercy of current events. We were reactive instead of proactive. Developing positive and negative Personas, leading to a Content Strategy that fit into our overall Marketing Plans, allowed us to systematically create our needed content and respond to current events, but not waste time on non-productive actions – like writing a bunch of junk that doesn’t matter to our firm.

I highly recommend George and his team, especially developing Personas for your company. He does excellent work for us and will do so for you as well.

Take care and good luck.

Chris McAlpin

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