11NovSecond brain
The Three Things My AI Would Teach You
I asked Echo, my lead AI agent, what it would teach you about AI. Give it a brain, build clear lanes and keep the human in the decision seat.
9 min read
Hello, I'm
George B. Thomas
Catalyst for Growth
AI & HubSpot Consultant | Keynote Speaker
I help solopreneurs, agency owners and teams put AI to work without losing the human. Human-powered, AI-assisted. You stay the most important part of the system.
INBOUND speaker since 2016 HubSpot Certified Trainer since 2017 100+ keynotes
Human-powered
AI-assisted
AI-assisted
AI for
humans & teams
humans & teams
Build it with George
For solopreneurs, agency owners and teams who want AI working in the business, not just open in a tab. George coaches, you own it.
George builds it for you
Where AI earns its keep, what to build first, and George building it himself, start to finish.
HubSpot Consulting
Audit, roadmap and ongoing strategy for your portal, delivered through Sidekick Strategies.
Keynote Speaking
AI keynotes, plus leadership and marketing talks. Leave them better than I found them.
100+
Keynotes delivered
I'm George
A happy, helpful, humble human who builds the systems he teaches.
I went from high school dropout to HubSpot trainer, INBOUND speaker and founder of Sidekick Strategies. Today my agency runs on a second brain and a team of AI sidekicks working beside the humans. I teach you to build the same thing, around you.
- HubSpot Certified Trainer since
- 2017
- HubSpot Certified Trainer since
- Tutorials taught
- 2,000+
- Tutorials taught
- INBOUND speaker since
- 2016
- INBOUND speaker since
AI consulting
AI for the human powering the business
Three kinds of humans, one belief: the tools aren't the bottleneck. The thin human layer is.
Start here
Three ways to start on your own
Free starter kit
Personal Context Starter Kit
The starter prompts from the Build Your Main Brain series, plus a one-page map of the main brain folders, so you know where everything goes.
Live virtual workshop
AI Second Brain Workshop
In 4 to 5 live hours you build your own second brain alongside me. $599 one time, prompts and tools included, and 30 days of Q&A after.
Free, about three minutes
Take the assessment AI Readiness Assessment
Ten questions. See where you stand in four areas and get a next step that fits, with no email required.
Keynote speaking
Talks humans put to work Monday morning.
AI, leadership and marketing keynotes and workshops, in person and virtual.
- INBOUND (since 2016)
- HubSpot UNBOUND 2026
- Social Media Marketing World (emcee)
- Content Marketing World
- MarketingProfs B2B Forum (emcee)
- VidSummit
- Vidyard Fast Forward
INBOUND speaker since 2016
Everything George does
One human, a lot of ways to help
AI consulting and speaking live here. The agency, the leadership work and the shows each have a home of their own.
HubSpot
The HubSpot agency and the systems behind it.
Leadership
Faith-rooted leadership and becoming superhuman.
Listen & Read
Where George talks it out every week, and writes it down.
Kind words
What humans say
“George's enthusiasm and energy are infectious. In this engaging and interactive course George encouraged questions and always employed a 'show not tell' teaching style which made the (often quite technical) material much easier to understand. In just a few hours, George completely changed how I think about using AI and what it can do!”
Elena Harton
Content & UX Specialist
1 / 13
From the blog
Thinking out loud about AI, HubSpot and leadership
11Nov
9NovAgents
'I Don't Have Time to Set It Up.' You Set It Up While You Use It.
No time to set up AI agents? You don't set them up first. You set them up while you use them, and every task you hand them makes them smarter.
8 min read
8NovSpeaking
Serve From Stage, Never Pitch From Stage: What UNBOUND 2026 Proved
At UNBOUND 2026 I taught the same session twice, the second time as an encore. I didn't pitch from the stage. Here's why serving instead of pitching is how I show love for the humans in the room, and what 98 comments told me about it.
8 min read
Let's talk about what you're building.
AI consulting, HubSpot help or a keynote. Tell me where you are and where you want to go.
Not ready to talk yet? Take the 3-minute AI readiness assessment