Hello, I'm
Catalyst for Growth
AI & HubSpot Consultant | Keynote Speaker
I help solopreneurs, agency owners and teams put AI to work without losing the human. Human-powered, AI-assisted. You stay the most important part of the system.
For solopreneurs, agency owners and teams who want AI working in the business, not just open in a tab. George coaches, you own it.
Where AI earns its keep, what to build first, and George building it himself, start to finish.
AI keynotes, plus leadership and marketing talks. Leave them better than I found them.
100+
Keynotes delivered
I went from high school dropout to HubSpot trainer, INBOUND speaker and founder of Sidekick Strategies. Today my agency runs on a second brain and a team of AI sidekicks working beside the humans. I teach you to build the same thing, around you.
Three kinds of humans, one belief: the tools aren't the bottleneck. The thin human layer is.
AI, leadership and marketing keynotes and workshops. George teaches so you walk out with something you can apply Monday morning.
AI consulting and speaking live here. The agency, the leadership work and the shows each have a home of their own.
Built with you or for you, by George himself.
Start with the thing you need.
Keynotes and workshops. Leave them better than I found them.
The HubSpot agency and the systems behind it.
Faith-rooted leadership and becoming superhuman.
Where George talks it out every week, and writes it down.
“George's enthusiasm and energy are infectious. In this engaging and interactive course George encouraged questions and always employed a 'show not tell' teaching style which made the (often quite technical) material much easier to understand. In just a few hours, George completely changed how I think about using AI and what it can do!”
Elena Harton
Content & UX Specialist
8NovAt UNBOUND 2026 I taught the same session twice, the second time as an encore. I didn't pitch from the stage. Here's why serving instead of pitching is how I show love for the humans in the room, and what 98 comments told me about it.
8 min read
Why are you slower with AI than everyone says you should be? Perfection and control set the speed limit. Mold, don't control: create, then iterate.
7 min read
AI saves me time, but that's not where the stress went. The stress was the unknown. Here's the 15-minute invoice workaround that showed me the difference.
6 min read
AI consulting or a keynote. Tell me where you are and where you want to go.
