The Lamb of God & The Ultimate Business Strategy: Leading with Sacrifice, Purpose, and Impact

If you’ve spent any time in business, leadership, or just trying to navigate this crazy thing called life, you’ve probably come across the idea that success comes from strategy, hustle, and a never-ending grind. But let’s flip the script for a second.

What if the greatest strategy—the one that changes everything—isn’t about pushing harder, winning more, or even standing out? What if it’s about something counterintuitive? Something radical?

John the Baptist had a moment of absolute clarity when he saw Jesus approaching and declared, “Look, the Lamb of God, who takes away the sin of the world!” (John 1:29).

Now, at first glance, that might not sound like a business strategy. But if you dig deeper, this moment in history unlocks a powerful principle that applies to everything—from how we lead teams to how we build brands to how we show up in relationships.

Let’s break it down.

Sacrifice is the Real Power Move

We live in a world that tells us to climb the ladder, fight for recognition, and make sure we come out on top. But the truth? The most impactful leaders, the ones who actually change the game, aren’t the ones clawing their way to success.

They’re the ones willing to serve, to sacrifice, and to put something greater ahead of their own interests.

Jesus was called the “Lamb of God” because He was the ultimate sacrifice—He gave everything to bring something better for others. In business, leadership, and even personal life, the same principle holds true. The people who make the biggest difference are the ones who:

• Prioritize people over profit
• Solve problems instead of just selling products
• Lead with vision rather than ego

Think about brands that have a cult following—Apple, Tesla, Patagonia. What do they have in common? They don’t just push a product; they stand for something.

They sacrifice short-term wins for long-term impact. They focus on transformation rather than just transactions.

The Wait is Part of the Process

John the Baptist and the people of Israel waited for hundreds of years for the Messiah. They longed for the promise to be fulfilled, and then—boom!—Jesus arrived, but in a way nobody expected.

Now, let’s get real. In business and in life, we all want things to happen fast. We want the instant ROI, the viral post, the big break.

Most of the time, success doesn’t come that way. It comes through the waiting, the refining, the process that forces you to grow into the person capable of handling the vision you’ve been given.

If you’re building something—whether it’s a business, a career, or a life you love—understand that waiting isn’t wasted time. It’s preparation. You’re becoming the person who can handle what’s next.

Point to Something Bigger than Yourself

John the Baptist’s whole mission was to point people to Jesus. He didn’t make it about himself. He didn’t try to build a personal brand around his own greatness. He lived to point to something greater.

Now ask yourself: In your business, your career, your leadership—what are you pointing to? Are you building something that’s just about your personal success, or are you creating something that truly serves others? Are you making an impact that lasts beyond you?

The leaders who change industries and the people who leave lasting legacies are the ones who don’t just make it about themselves. They build movements, create value, and inspire others to step into something bigger.

Take This and Run With It

So what do you do with all of this? You take action. Here’s your challenge:

1. Look for ways to lead with sacrifice. Where can you serve instead of just sell? Where can you prioritize people over profits?
2. Embrace the waiting. Stop fighting the process. Start asking what this season is preparing you for.
3. Point to something bigger. Build something that matters. Lead in a way that inspires others. Create impact, not just income.

Because in the end, the greatest business strategy, the most powerful leadership move, and the deepest life wisdom all point back to the same thing: Giving more than you take, serving more than you sell, and leading with a vision that goes beyond yourself.

That’s how you build something worth remembering.

Morning Prayer for Purposeful Leadership

Father God, thank You for this new day and the opportunities it holds. Help me to lead with wisdom, serve with humility, and build something that honors You.

Teach me to sacrifice where needed, to trust in the waiting, and to always point to something greater than myself. Align my work with Your purpose, and let my impact be one that brings value, transformation, and truth.

Guide my decisions, my words, and my actions so that they reflect Your love and integrity. May I be a leader who lifts others up, a creator who brings solutions, and a person who walks in faith, not fear.

In Jesus’ name, Amen.